Mobile SEO Tactics

Advanced Strategies

 

Types of Mobile Websites

There are many ways to make your website appear properly on mobile phones. One example is a Responsive Website that resizes elements and layout features depending on the type of device used for browsing (such as a smartphone or tablet). Another option is a Dedicated Mobile Website, which is a unique URL that is detected to open on mobile phones and tablets, and the third option is Adaptive site, which is when you have multiple graphics that are sized specifically for different devices. There are benefits and disadvantages to each of the following methods. Take a look and decide what works best for you and your business. 

Dedicated Mobile Websites

This is a website that is essentially a mirror-version of your desktop site, but it’s coded specifically for mobile viewing. The trick is to add a detection code to your site that tells the browser that it’s being clicked on from a mobile device. The issue here is that the SEO value is potentially lost since the traffic to your mobile site is not being calculated together, since your Dedicated Mobile Website is hosted on a unique URL.

Adaptive Website Design

With an adaptive website design, the designer will create multiple graphics and layouts to fit different mobile formats and sizes. The website then detects which device it is being accessed from and displays the appropriate image. This is best if you have images that will not scale easily.

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Responsive Website Design

This is when the design of the site is coded to actually scale the graphics to fit different device screen sizes. Google tends to rank these sites higher because the ease of the design and code makes it easy for Google’s crawlers to check the site.

 

 

Pay-Per-Click Advertising on Mobile

mobile_PPCWhile the majority of people tend to skip over paid ads in a Google search or on a website, on mobile, you don’t have the option to “x” out or put on an ad blocker. This means that mobile users must look at your ad. Google Ad Words allows you to edit your campaign to have the ads appear more on mobile.