Resources/Software

Advanced Strategies

 

Overview

You don’t need to be a professional to create a mobile campaign that will blow your competition out of the water. If you’re interested in being hands-on and have a penchant for learning new things, you can simply read a few books, watch a few tutorials to start creating your fresh and new mobile campaign.

Otherwise, there are many companies and resources that can help you implement the strategies you need to dominate Google.

Facebook Grid Tool:facebook_gridtoolUse the Facebook Grid Tool to check your Facebook Ads. Facebook won’t approve ads that have more than 20% text in their image. The reason that Facebook won’t run these ads is because too much text looks like spam, and won’t successfully attract people. By utilizing the Facebook Grid Tool, you’ll be able to eliminate text that is not needed and create the perfect marketing strategy.

Facebook Insights:Insights

Insights will give you information about how your Facebook page is performing. The Facebook Insights option will give you the demographics of your audience, and show you how people are interacting with your posts.  Insights will track the engagement of your Facebook page and your audience

Twitter Analytics:Twitter_analytics

Use Twitter Analytics to measure and boost your impact on Twitter. Twitter analytics will show you your Tweet Activity and how you are engaging with other people on Twitter. You will then learn how to be more successful in your tweeting. The Twitter analytics page will also show you your followers, where they are from, their interests, and more. In addition, you can track your re-tweets.

Tracking ROI:

ROI is the benefit to the investor resulting from an investment of some resource. If you have a high ROI then the investment gains compare positively to investment cost. ROI is used to evaluate how well an investment is working, which is why you should keep track. You can track your ROI by simply asking your customers how they heard about you, manage the contacts you receive, put codes in all of your marketing emails, hand out coupons to prospective customers, and track your phone calls.