Social Media Examples
Overview
The biggest mistake businesses make is that they try to manage too many social sites at once. You don’t have to be on every social site out there. The worst thing you can do is spread yourself too thin and have empty pages, or comments and reviews that get lost in the shuffle. It is more important to focus on the right sites for you and your business, and to manage them properly. It’s also super important to recognize what makes each site different and gear your content and marketing strategy towards the appropriate network. Check below for a run-down of the best ways to utilize each site.
Facebook is the largest social media site in the United States. It has major credibility on the search engines. Facebook is a great place for you to post coupons or sales, videos, pictures and reviews and anything else you’d want to promote.
Twitter allows you to connect with @ symbols, and #hashtags which lets you track trends, topics and ideas. Since Twitter is known for it’s fast paced and real time information, use Twitter to highlight newsworthy items, time sensitive material and keeping in touch with clients.
Youtube
Youtube is the largest video network that allows you to upload your own video content. Since Google owns Youtube, it has developed a strong, editable backend that allows you to optimize each video as you would a page on your website.
Google+
Google uses the data generated from your Google+ business and/or personal account to when users search for terms and keywords. The more accurate and relevant your Google+ pages are, the more frequently you will appear in a search.
Pinterest is a popular image SEO platform that acts as a massive “bookmarking” site. Users can search terms, categories and ideas to find relevant listings. Creating your own Pinterest boards and tagging your videos, links and photos appropriately, will help drive traffic to your site.
LinkedIn is a professional community, but has all of the functionality of a traditional social media platform. Therefore, pay close attention to adding relevant content, accurate geographical information and using specific terms that you’d want to show up for.
Flickr
Flickr is considered a social media platform as well as an image search engine. You have a great opportunity to create tags, keywords and descriptions just as you would for videos and other website based SEO strategies.