Create Your Own Personal Review Site

Take the reviews from other websites from across the web and post them on your own site as blog posts. 

Roadmap:

URL /Domain

Choose something simple and clear that will be easily remembered. For example, if your main URL is www.localpizzeria.com, then your review site could be www.localpizzeriareview.com.

Blog Format

A blog format will be the easiest way to update all of the reviews that you receive on a daily or weekly basis

•    Upload text reviews

•    You can get quotes from video testimonials from your clients and make text quotes

Scan letters, cards, or thank you messages into digital format

Pictures

Post pictures of clients, pictures of yourself and your clients, your clients and your products, clients at your events, etc.

Videos

Video testimonials are one of the most powerful pieces of review content that you can acquire. Don’t be afraid to ask people to say something nice and complementary about your business.

Syndicate Content

Locate all the reviews that you receive from all other sites and post them not only on your new site:

•    Google Reviews

•    Zagat

•    Yelp

•    Yellow Pages

•    MerchantCircle

•    Foursquare

•    TripAdvisor

•    Hotels.com

•    Edmunds.com

•    GlassDoor

•    Indeed.com

•    And so on….

 

Social Media 

Utilizing social media channels also has a double benefit for your business. Put reviews everywhere you can:

•    Your website

•    Blog

•    Facebook

•    Twitter

•    Google+

•    YouTube

Video Reviews

Sometimes you can have a review face-to-face, making it easy to share the review on YouTube. If not, you can grab screenshots of your best reviews and put them into a visual media file that can be uploaded straight to YouTube.

Tips for the best reviews

Diversify the types of reviews you create

Diversify your testimonials by:

Expectations

•    Price Shoppers

•    Convenience shoppers

•    Specific vehicle shoppers

•    People who hate car salesmen

•    Credit-challenged people

•    People interested in selling their trade

Geographics: Review from people in a certain area

•    People who live in the primary market area of the dealership

•    People who lice in areas outside of the dealerships primary market area

Demographics

•    Minority communities

•    If there is a Hispanic community, get reviews from Hispanic clients

•    If there is a Jewish community, get reviews from Jewish clients etc.

Law Enforcement and Military

•    Clients in uniform

•    Senior citizens

•    First-time buyers

•    Families

•    Credit-challenged