Tactics to Build Reviews

Overview

A great way to boost your online reputation is to make sure your business is being represented properly on the top review sites. Below we’ll discuss the different types of sites so you can identify which ones are best for your business.

Employee Review Sites:
There are a handful of human resource websites for online reviews. Employee review sites act as a sounding board for the good and the bad that may be part of working for a particular company. Many employers encourage their employees to write reviews about their workplace and rate their work experience. These sites provide a great resource for those searching for a new job to know what they’re getting into before they interview or accept a position. Some examples of employee sites are Indeed.com and Glassdoor.com

Industry Review Sites:
These sites provide reviews of industry specific reviews. For example, KelleyBlueBook and Edmunds are review sites specifically for the automotive industry. These sites have a strong SEO value because of the specific industry designations. Using an industry site makes users feel validated, gives them help and support, and provides a trusted source of information.

Customer Review Sites:
Customer Review sites allow your customers to review your product or service whenever they want. People go online before they decide to purchase a product or service, so customer reviews are great for SEO purposes. When someone types in your business name into a Google search, and positive reviews of your business come up, that just gives the consumer more of a reason to look more into what you have to offer. Some examples of customer review sites include Yelp, Google Reviews, and more.